Declaration of interests first: we’ve both had a small hand in producing the latest update of the What is Social Media? e-book by Antony Mayfield.
But well before we had anything to do with it, this was well worth shouting about: an inspiring, jargon-free primer for anyone who wanted to know what all the online fuss was about. I’ve sent the previous version to friends working in all kinds of sectors – business, academic, charitable – and pretty much all of them have gone out their way to say how useful they found it.
The new version covers some of the latest developments (such as the rise of micro-blogging and Facebook), and includes more examples, references and a glossary.
No cheeky link out to Hackbash, although we’re working on it for the fourth edition.