Last week Dave Lee picked up on Spannerworks’ advert for a new journalist, and drew our attention to the fact that it was, frankly, rubbish.
I hope that Charlie’s reply to Dave’s follow-up post explains a bit more about how we work and what we’re doing in a marketing agency. We’ve spent plenty of time talking about it ourselves since we started here, and I’ll probably try to set down more about the environment and what we feel about it in future posts.
One thing it’s a lot easier to do is to fix the advert, and I’m happy to say that we’ve had a go*. It’s definitely better, though I realise I’ve left two of the three paragraphs that Dave originally quoted almost unchanged:
The internet is changing the way we communicate. Companies are realising that the old marketing models do not work anymore and that marketing needs to be done for people, not at people.
Spannerworks is pioneering new ways for companies to be useful to their customers. Our rapidly expanding content and media team is looking for an ambitious, forward-thinking journalist to join its editorial staff.
Although the job is vastly different to how it was described by the original ad, those paragraphs are a fair summary of what the company as a whole does – the fact is that we do work for a marketing firm, and we should be up-front about that with applicants.
Anyway, I hope that the new advert is less offensive to us all. Though I’m often pretty flippant on Hackbash, we are serious about our journalism, and we’re grateful to Dave for flagging the original ad and stimulating a discussion on something that we feel passionate about.
