wake up and smell the copy
Posted in digression on Jun 26th, 2008
I’m usually only moved to post about companies when they’ve annoyed me. I know I’m not alone in that. But today I’d like to tip my hat to the Co-operative Bank, which exceeded my expectations during what could have been a tiresome phone call. See, I was phoning to downgrade my current account, on which [...]
So, if we accept that clumsy attempts at engagement are not welcome, is there a right way for a brand to involve itself in discussions online? Here, in the interests of being constructive, are my suggestions: 1 Choose the right blog – find somebody who blogs with a degree of authority and influence, and who [...]
Hi. I’d like everyone who works in marketing to sit down and take a deep breath. You can make a cup of tea if it will help. I’m not an online influencer. It’s true. Really; I’m a nobody. Oh, I’m not a brand advocate, either. I’m not sure I even know any. Are you sure [...]
Posted in digression on Jun 10th, 2008
I’d always thought of bananas as a delicious fruit. Little did I realise that I was in fact eating evidence of a supernatural creator. (via Boing Boing)
Posted in internet, journalism, online journalism on Jun 7th, 2008
I expect I’m not alone in noticing some entertaining needling between the Guardian and Telegraph in recent months, as the two scrap for first loser when it comes to web views – the BBC leads by a mile, The Mail snaps at their heels. No doubt it’s driven by valid concerns and genuine differences, the [...]
When you’ve had a hard day and you doze off in front of the telly, you can tell how long you’ve been asleep by the calibre of the adverts greeting you when you wake up. If the internet was TV, Facebook’s ads would mean it was 4.30am and you’d been asleep leaning on the ‘channel [...]
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