Friday rant
Feb 12th, 2010 by handolio
Having my weekly rant this morning, I remembered something trivial that annoys the shit out of me, and thought I’d share the love.
See, now, I hate adverts generally, and I reserve a special bile for ones in which two of my favourite TV people prostitute themselves at the altar of car insurance, but there’s a special circle of fiery condemnation reserved for an idiot who doesn’t recognise a DTMF tone.
Bear with me – it’s all about the Direct Line jingle at the end of the advert below.
Take a look: the phone ‘plays’ the first part, which is styled after a car’s horn, and the latter part – comprisinged of DTMF tones created by a landline phone – is ‘played’ by the mouse.
Trust me. Once you realise this it will consume you. For fuck’s sake; there’s a phone right there.
Lying awake in the small hours, agonising about this, I fear I finally worked out what happened: at some stage during the production process, somebody pointed out the discrepancy.
And was shot down by sorts who “don’t do” apostrophes.
Thanks very much. As if I wasn’t already troubled enough by this ad. Stephen, Paul, do you really need the money? It won’t make you happy. And, despite what you imply, no-one’s forcing them.
(BTW, shouldn’t that ‘comprised of’ be a ‘comprising’? Or ‘consisting of’?)
Yes. Yes it should. Well spotted.
Great, We think it should be,Well Spotted!
Cool – thanks China Guilin Travel. If you’ve got a moment to proof the rest of the website that would be great!!