wake up and smell the copy
Posted in journalism, marketing on Mar 29th, 2010
Earlier at work I chanced on the latest issue of Marketing Magazine. The second story is a survey, commissioned by the mag, which trumpets: “British Airways’ YouTube videos win public favour“. Which is total cock. The story explains how BA responded to the first of two cabin staff strikes by publishing videos on YouTube which, [...]
Posted in technology, writing on Mar 29th, 2010
Find it hard to proof on Word 2007? Getting inconsistent spacing? Here’s the solution.
Posted in marketing on Mar 26th, 2010
I feel like they know me already.
Posted in internet, technology on Mar 25th, 2010
Conventional wisdom has it that digital doesn’t degrade gracefully. That unlike, say, the random fuzz introduced into a conventional analogue TV picture by interference, you get the blocky, stalled or jittery breakdown more familiar to digital viewers. It’s generally true, but not always, as I think the image above – produced when a network fault [...]
Posted in internet, journalism on Mar 23rd, 2010
By now, surely the only person who hasn’t seen this Renault Clio being shunted sideways down the A1 (M) is the truck driver responsible, so just in case he’s reading: While the Mail has since tracked down the unhurt 31-year-old Clio driver, details were thin on the ground on Thursday last week as the surely-it-can’t-be-real [...]
Posted in digression on Mar 21st, 2010
Posted in internet, journalism on Mar 20th, 2010
Interesting blog post yesterday from BBC News editor Steve Herrmann, essentially asking “how should we link?” As Herrmann points out, the BBC has always provided relevant links – something I think is essential to good web journalism – but to date it hasn’t seemed comfortable bringing them into the body copy. That’s where the majority [...]
Posted in digression on Mar 18th, 2010
One of the things about being a freelance technology journalist is that things like a telephone line and the internet are, you know, useful. Imagine my joy then, on discovering last night that my phone line was misbehaving. It has subsequently died. I can’t really begin to convey my contempt for BT just now, but [...]
Posted in journalism, marketing, online journalism on Mar 13th, 2010
Noun: pseudo news; Fact x Importance / SEO
Posted in internet, marketing, online journalism on Mar 12th, 2010
I don’t know. Seems I’m still feeling pissy about the polluting effect of SEO on content. While Google News seems to have temporarily extinguished Autobulbs Direct, a host of similar sites are cropping up in its results, blabbering on about how the weather could delay prestige car hire customers (people) or how British commercial vehicle [...]
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