wake up and smell the copy
Posted in internet on Jul 31st, 2008
A while back, exactly six months back in fact, I wrote a How-to guide covering del.icio.us. At the time, a redesign and rebrand to just Delicious had been in the pipeline for ages - it was overdue at the time and had conspicuously failed to appear since.
Until now - I just bookmarked something to be [...]
Posted in internet, technology, writing on Jul 29th, 2008
Click here to go straight to step-by-step instructions.
Anyone who’s used Word will know that, by default, it replaces bog-standard straight quotes (and here I’d demonstrate what they look like, but our theme will change them to curved ones) with curved ones. It also changes hyphens (-) to en dashes (–).
No big deal, you’d think. After [...]
Posted in internet, journalism on Jul 11th, 2008
There were many factors involved in the epic Wimbledon final last weekend, but I hadn’t counted on the influence of the schedulers at the BBC.
Many scheduled programmes, including the news, were shifted to BBC Two as the sporting drama unfolded, eventually resulting in Nadal’s win at 2130 BST.
So, if we accept that clumsy attempts at engagement are not welcome, is there a right way for a brand to involve itself in discussions online?
Here, in the interests of being constructive, are my suggestions:
1 Choose the right blog - find somebody who blogs with a degree of authority and influence, and who might give [...]
Hi. I’d like everyone who works in marketing to sit down and take a deep breath. You can make a cup of tea if it will help.
I’m not an online influencer.
It’s true. Really; I’m a nobody.
Oh, I’m not a brand advocate, either. I’m not sure I even know any. Are you sure you didn’t make [...]
Posted in internet, journalism, online journalism on Jun 7th, 2008
I expect I’m not alone in noticing some entertaining needling between the Guardian and Telegraph in recent months, as the two scrap for first loser when it comes to web views - the BBC leads by a mile, The Mail snaps at their heels.
No doubt it’s driven by valid concerns and genuine differences, the most [...]
When you’ve had a hard day and you doze off in front of the telly, you can tell how long you’ve been asleep by the calibre of the adverts greeting you when you wake up. If the internet was TV, Facebook’s ads would mean it was 4.30am and you’d been asleep leaning on the ‘channel [...]
Posted in internet, online journalism on May 22nd, 2008
There’s been a bit of Twitter-bashing around the office recently - mainly by those who haven’t tried it.
Some of the carping might as well be saying that ‘conversation’ is pointless because a lot of folk spend all day talking about Amy and Britney. It’s not about the most popular content of the medium, it’s about [...]
Posted in digression, internet on May 14th, 2008
Oh, no, wait. Facebook to drop Networks, including Brighton and Hove.
That’ll teach me to read the Argus:
(Via DanG)
UPDATE: Now changed to “Brighton Facebook network to be axed”
Posted in internet on May 3rd, 2008
This is almost as bad as the London mayoral results:
It’s like when you walk past your favourite shop or restaurant and see that sign in the window “closed for refurbishment”, except you can’t cross the street and peer in to find the reassuring sight of men with paint on ladders.
In a recent unscientific survey conducted [...]
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