wake up and smell the copy
Posted in internet, journalism, marketing on Apr 27th, 2008
I’m used to celebrity endorsements, or even celebrity beauty journalist endorsements, but I’d normally expect recommendations from my friends to come up in conversation. Tooling around on Facebook, then, I had a bit of a double-take at this advert, which recommends a range of health supplements on a friend’s behalf.
Anyone else had one of these [...]
Posted in journalism on Mar 14th, 2008
Currently showing on The Times website:
Posted in blog, journalism, writing on Mar 10th, 2008
Right, I’ve sussed out this internet thing. We’re all turning into Smash Hits. Bear with me.
A colleague sent me this a while back: a survey of US journalists’ attitude to and engagement with blogs. I’ve been meaning to write about it for a while now, but hey, I’ve got time on my hands this morning.
To [...]
Posted in freelance, journalism, work on Mar 2nd, 2008
I’m lucky enough to have a regular freelance gig, explaining to the good readers of Computer Shopper ‘how it works’. The only problem is that I generally don’t know how it works, and it can be extremely hard to learn enough about a topic to write it up quickly and competently, and to do so [...]
Posted in journalism, online journalism, work on Feb 28th, 2008
Right at the beginning of this year we became a two-Tamsin family, as Charlie, me and copywriter Tamsin Mac were joined by Tamsin H, our new content strategist.
Since then, things have evolved much faster and better, and in more ways than we’d have managed on our own. We’ve even hired two new journalists, which is [...]
Posted in journalism on Feb 17th, 2008
You know, Charlie and I have spent a lot of time thinking about, and talking about whether what we’re doing at iCrossing is journalism. After a conversation I had at the weekend, I’ve decided to stop worrying about it.
The discussion in question was with a best friend of some 24 years; a journalist for longer [...]
Posted in journalism on Feb 16th, 2008
Web 2.0 is great. No, really.
Here’s the kind of awkward PR run-in that I’m sure has been happening for donkey’s years. Off-message Channel 4 News reporter Ben Cohen dares ask an iTunes question on an iPhone day, and Apple’s PRs move in for the kill.
Admittedly we don’t see the context, and the Apple interviewee does [...]
Posted in journalism on Feb 11th, 2008
I know, I know: nothing for three weeks and I come back with a cheap shot, but really.
In a candidate for Bad Science, the Mail has it that temperatures at the weekend were TWICE their seasonal average of 8 degrees Celsius.
Science pedants the world over will tell you that’s unlikely, as it equates to something [...]
Posted in journalism, politics on Jan 28th, 2008
Blimey.
All Fox News wanted to do was have a sensible, informed discussion about the death of Heath Ledger, and guest Montel Williams has to spoil it all by mentioning the fact that 28 US troops had died in Iraq since the beginning of the month, and asking why we aren’t talking about them instead.
Under several [...]
Posted in journalism on Jan 24th, 2008
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