wake up and smell the copy
Posted in marketing, technology, writing on Jul 30th, 2008
Now look, I’ve been turning a blind eye to this but enough is enough. Copywriters everywhere, please pay attention.
Iconic means relating to, or having the characteristics of an icon. An icon is something ‘that stands for its object by virtue of a resemblance or analogy to it’.
I think one can, perhaps, describe the iPod as […]
Posted in journalism, marketing, work on Jul 8th, 2008
Nick, bless him, recently shored-up my self-esteem no end by posting Bill Hicks’ if anyone here is in advertising, or marketing, kill yourself routine. Hicks may be long gone, alas, but his spirit menaces iCrossing’s Content & Media department, proffering guns from a Yank friend at opportune moments.
Truth be told, there are times when it’s […]
So, if we accept that clumsy attempts at engagement are not welcome, is there a right way for a brand to involve itself in discussions online?
Here, in the interests of being constructive, are my suggestions:
1 Choose the right blog - find somebody who blogs with a degree of authority and influence, and who might give […]
Hi. I’d like everyone who works in marketing to sit down and take a deep breath. You can make a cup of tea if it will help.
I’m not an online influencer.
It’s true. Really; I’m a nobody.
Oh, I’m not a brand advocate, either. I’m not sure I even know any. Are you sure you didn’t make […]
When you’ve had a hard day and you doze off in front of the telly, you can tell how long you’ve been asleep by the calibre of the adverts greeting you when you wake up. If the internet was TV, Facebook’s ads would mean it was 4.30am and you’d been asleep leaning on the ‘channel […]
Posted in internet, journalism, marketing on Apr 27th, 2008
I’m used to celebrity endorsements, or even celebrity beauty journalist endorsements, but I’d normally expect recommendations from my friends to come up in conversation. Tooling around on Facebook, then, I had a bit of a double-take at this advert, which recommends a range of health supplements on a friend’s behalf.
Anyone else had one of these […]
Posted in marketing, technology on Apr 18th, 2008
I’ve just read that Microsoft was spoofing itself with the Vista SP1 video.
I’m not so sure - they’ve got a pretty long and rich history of making shite promotional films, such as this one, which just keeps on giving.
Still, fair play to MS if it is a spoof - I certainly believed it. They haven’t […]
Posted in marketing on Apr 17th, 2008
I will contribute some text to Hackbash at some point soon. But for now I just wanted to share this very special and beautiful thing.
They seem to have cut off the bit at the end where Charlie Brooker appears on stage with an Uzi.
Perhaps we have to pay Micro$oft more money before we get that […]
Posted in marketing on Apr 2nd, 2008
A couple of weeks ago I was poking fun at a Facebook ad that had the clickable option ‘More Ads’.
Now I love a good 5-minute ad break as much as the next man, which is why I’m as miserable as the next man to read that Ofcom thinks we should have more of them.
Ofcom says […]
Posted in marketing on Mar 12th, 2008
Oooh, yes please.
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