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Category Archive for 'marketing'

Psews

Noun: pseudo news; Fact x Importance / SEO

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SEWoe is me

I don’t know. Seems I’m still feeling pissy about the polluting effect of SEO on content. While Google News seems to have temporarily extinguished Autobulbs Direct, a host of similar sites are cropping up in its results, blabbering on about how the weather could delay prestige car hire customers (people) or how British commercial vehicle [...]

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You have two new debts

It used to be that only virus writers and spammers went in for social engineering, but it seems it’s OK for Facebook advertisers.
I’ve seen this advert on the site a couple of times now. It’s easy enough to ignore but… Wait, hey. I’ve got two messages? Well I’d better click.
The site you get if you [...]

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At work, we’re writing a couple of motoring news feeds for an insurance client. It’s not journalism red in tooth and claw, but they’re nice people and we quite enjoy trying to give them a couple of properly researched, written and edited news stories every day. To their credit, that’s what they want.
We use Google [...]

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Friday rant

Having my weekly rant this morning, I remembered something trivial that annoys the shit out of me, and thought I’d share the love.
See, now, I hate adverts generally, and I reserve a special bile for ones in which two of my favourite TV people prostitute themselves at the altar of car insurance, but there’s a [...]

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I’m 37. Facebook knows it, and you get to set an age range when you’re placing adverts like this:

FAIL.

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I mean, really, what the fuck?

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I’m 36 and no longer could I exactly be described as young.
But age has its advantages. I like to think that what I lose in elasticity, I gain in wisdom. Still, sometimes I fall victim to the unfettered idealism with which I grew up.
It wouldn’t be fair to say that I took a job at [...]

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Hard-hitting advertising

Pic: Paul Doleman

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