The Role of Journalists vs Copywriters in Corporate Environments
Posted in journalism, marketing on May 17th, 2010
wake up and smell the copy
Posted in journalism, marketing on May 17th, 2010
Posted in journalism, marketing on Mar 29th, 2010
Earlier at work I chanced on the latest issue of Marketing Magazine. The second story is a survey, commissioned by the mag, which trumpets: “British Airways’ YouTube videos win public favour“. Which is total cock. The story explains how BA responded to the first of two cabin staff strikes by publishing videos on YouTube which, [...]
Posted in marketing on Mar 26th, 2010
I feel like they know me already.
Posted in journalism, marketing, online journalism on Mar 13th, 2010
Noun: pseudo news; Fact x Importance / SEO
Posted in internet, marketing, online journalism on Mar 12th, 2010
I don’t know. Seems I’m still feeling pissy about the polluting effect of SEO on content. While Google News seems to have temporarily extinguished Autobulbs Direct, a host of similar sites are cropping up in its results, blabbering on about how the weather could delay prestige car hire customers (people) or how British commercial vehicle [...]
Posted in marketing on Mar 10th, 2010
It used to be that only virus writers and spammers went in for social engineering, but it seems it’s OK for Facebook advertisers. I’ve seen this advert on the site a couple of times now. It’s easy enough to ignore but… Wait, hey. I’ve got two messages? Well I’d better click. The site you get [...]
Posted in marketing, online journalism, work on Feb 25th, 2010
At work, we’re writing a couple of motoring news feeds for an insurance client. It’s not journalism red in tooth and claw, but they’re nice people and we quite enjoy trying to give them a couple of properly researched, written and edited news stories every day. To their credit, that’s what they want. We use [...]
Posted in digression, marketing, technology on Feb 12th, 2010
Having my weekly rant this morning, I remembered something trivial that annoys the shit out of me, and thought I’d share the love. See, now, I hate adverts generally, and I reserve a special bile for ones in which two of my favourite TV people prostitute themselves at the altar of car insurance, but there’s [...]
iPad flowchart
I’m 37. Facebook knows it, and you get to set an age range when you’re placing adverts like this: FAIL.