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Category Archive for 'marketing'

Friday rant

Having my weekly rant this morning, I remembered something trivial that annoys the shit out of me, and thought I’d share the love. See, now, I hate adverts generally, and I reserve a special bile for ones in which two of my favourite TV people prostitute themselves at the altar of car insurance, but there’s [...]

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iPad flowchart

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I’m 37. Facebook knows it, and you get to set an age range when you’re placing adverts like this: FAIL.

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I mean, really, what the fuck?

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I’m 36 and no longer could I exactly be described as young. But age has its advantages. I like to think that what I lose in elasticity, I gain in wisdom. Still, sometimes I fall victim to the unfettered idealism with which I grew up. It wouldn’t be fair to say that I took a [...]

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Hard-hitting advertising

Pic: Paul Doleman

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Hit and hope

Just saw this on Facebook. It reminded me of the way I play pool when I can’t work out how to get a ball in a pocket.

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An interesting post on Antony’s blog has drawn me into a thread about the commercials behind journalism. In essence, Roy Greenslade has challenged Philip M Stone’s “heretical thought” that papers return to print-first publishing, but he doesn’t suggest an alternative revenue model. Antony notes iCrossing’s experiments with new models of journalism. Meanwhile, Paul Bradshaw (in [...]

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I’ve been plagued of late by the creeping realisation that we’re a department of between four and six journalists, depending how you count it, in a company where 114-116 people aren’t journalists. Lately, we’ve been so busy trying to shore up our position that I wonder if we’ve taken our eyes off our craft just [...]

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Fun with Facebook advertising

Facebook has slipped in a new feature next to its adverts, in the form of little thumbs up and thumbs down icons. I doubt that giving something the thumbs down results in the responsible party being finished off in front of a baying crowd; I can but hope. Meanwhile I can vent my Facebook advertising [...]

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