hackbash

When you’ve had a hard day and you doze off in front of the telly, you can tell how long you’ve been asleep by the calibre of the adverts greeting you when you wake up. If the internet was TV, Facebook’s ads would mean it was 4.30am and you’d been asleep leaning on the ‘channel […]

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I’m used to celebrity endorsements, or even celebrity beauty journalist endorsements, but I’d normally expect recommendations from my friends to come up in conversation. Tooling around on Facebook, then, I had a bit of a double-take at this advert, which recommends a range of health supplements on a friend’s behalf.
Anyone else had one of these […]

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A couple of weeks ago I was poking fun at a Facebook ad that had the clickable option ‘More Ads’.
Now I love a good 5-minute ad break as much as the next man, which is why I’m as miserable as the next man to read that Ofcom thinks we should have more of them.
Ofcom says […]

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I’ve been banging on about hyperlinks a bit lately, but they’re a pretty important part of writing online. Done well, embedding links within your copy can provide context, give a route to further reading, or even act as punctuation or emphasis. Taken together, the benefits improve the reader experience, and will help your visibility in […]

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