Posted in marketing on Apr 2nd, 2008
A couple of weeks ago I was poking fun at a Facebook ad that had the clickable option ‘More Ads’. Now I love a good 5-minute ad break as much as the next man, which is why I’m as miserable as the next man to read that Ofcom thinks we should have more of them. [...]
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Posted in online journalism, writing on Dec 17th, 2007
[NB - I broke the images in this post. Sorry.] I’ve been banging on about hyperlinks a bit lately, but they’re a pretty important part of writing online. Done well, embedding links within your copy can provide context, give a route to further reading, or even act as punctuation or emphasis. Taken together, the benefits [...]
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