wake up and smell the copy
Posted in marketing, technology, writing on Jul 30th, 2008
Now look, I’ve been turning a blind eye to this but enough is enough. Copywriters everywhere, please pay attention.
Iconic means relating to, or having the characteristics of an icon. An icon is something ‘that stands for its object by virtue of a resemblance or analogy to it’.
I think one can, perhaps, describe the iPod as […]
Posted in journalism, work, writing on Dec 29th, 2007
There’s a set of responsibilities incumbent on a journalist that needn’t trouble a copywriter, PR executive or marketing assistant. The latter are generally assumed to have an agenda, with a message to sell or place, and their words regarded accordingly. The former should be writing for the reader.
Given the above, it’s not always surprising that […]
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