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Tag Archive 'engagement'

Five tips for successful engagement

Posted in blog, internet, marketing on Jun 18th, 2008

So, if we accept that clumsy attempts at engagement are not welcome, is there a right way for a brand to involve itself in discussions online? Here, in the interests of being constructive, are my suggestions: 1 Choose the right blog – find somebody who blogs with a degree of authority and influence, and who [...]

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Engagement – brain first

Posted in blog, internet, marketing, work on Jun 17th, 2008

Hi. I’d like everyone who works in marketing to sit down and take a deep breath. You can make a cup of tea if it will help. I’m not an online influencer. It’s true. Really; I’m a nobody. Oh, I’m not a brand advocate, either. I’m not sure I even know any. Are you sure [...]

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