hackbash

So, if we accept that clumsy attempts at engagement are not welcome, is there a right way for a brand to involve itself in discussions online?
Here, in the interests of being constructive, are my suggestions:
1 Choose the right blog - find somebody who blogs with a degree of authority and influence, and who might give [...]

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Hi. I’d like everyone who works in marketing to sit down and take a deep breath. You can make a cup of tea if it will help.
I’m not an online influencer.
It’s true. Really; I’m a nobody.
Oh, I’m not a brand advocate, either. I’m not sure I even know any. Are you sure you didn’t make [...]

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