Green, greener, greenest, greenwash
Posted in journalism on Dec 20th, 2007
Everybody’s going green. Green is the new black and the next best thing and the big new idea and the dog’s bananas. Green is great. In 2007 as in no previous year, brand managers appear to have really grasped the green nettle. For some it’s about specific product opportunity to be ‘leveraged’, for others it’s [...]
