hackbash

I’ve been banging on about hyperlinks a bit lately, but they’re a pretty important part of writing online. Done well, embedding links within your copy can provide context, give a route to further reading, or even act as punctuation or emphasis. Taken together, the benefits improve the reader experience, and will help your visibility in […]

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Just the other day I was singing the praises of the humble hyperlink, but today I’m reminded that perhaps not everyone gets it.
For example, I’m breaking the Top Gear website’s terms and conditions by including a link to them in this sentence. Why? Because they prohibit third-parties from linking to any part of the site […]

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For all my protestations that there’s no great secret to writing for an online audience, after a few months in the job I’m beginning to notice a couple of more subtle differences in the way that it’s possible to use language when writing for the internet.
One area where this keeps coming up is with hyperlinks […]

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