wake up and smell the copy
Posted in journalism on Feb 16th, 2008
Web 2.0 is great. No, really.
Here’s the kind of awkward PR run-in that I’m sure has been happening for donkey’s years. Off-message Channel 4 News reporter Ben Cohen dares ask an iTunes question on an iPhone day, and Apple’s PRs move in for the kill.
Admittedly we don’t see the context, and the Apple interviewee does […]
Posted in journalism on Jan 22nd, 2008
This blog’s got quite a scoop - it appears to be the first site anywhere on the internet with the low-down on the 2008 Product of the Year. There’s some hardcore investigative journalism for you, but I guess it’s all about connections.
The Thats [sic] News article is written in the kind of no-nonsense language that […]
Posted in journalism on Jan 16th, 2008
Busy week, sorry for the lack of posts.
Been writing a story based on a report by Experian that makes some interesting, if not entirely original, predictions about the rise of the “super advocate” in 2008. Basically, the idea is that the opinions of influential figures within an online community will dictate how a company or […]
Posted in journalism, work, writing on Jan 3rd, 2008
Last week Dave Lee picked up on Spannerworks’ advert for a new journalist, and drew our attention to the fact that it was, frankly, rubbish.
I hope that Charlie’s reply to Dave’s follow-up post explains a bit more about how we work and what we’re doing in a marketing agency. We’ve spent plenty of time talking […]
Posted in journalism, work, writing on Dec 29th, 2007
There’s a set of responsibilities incumbent on a journalist that needn’t trouble a copywriter, PR executive or marketing assistant. The latter are generally assumed to have an agenda, with a message to sell or place, and their words regarded accordingly. The former should be writing for the reader.
Given the above, it’s not always surprising that […]
Posted in journalism on Dec 10th, 2007
One of the things that troubled both Charlie and me before we came to work at Spannerworks was the very idea of a journalist working for a marketing company. That and the idea that we’d never again be able to listen to Bill Hicks and laugh without reservation.
Neither of us was sure exactly how, indeed […]
Posted in journalism on Oct 28th, 2007
There are people starving, others dying of disease and many millions who are oppressed and victimised, but if there’s one thing that people seem to give a shit about it’s technology. I’m utterly at a loss to explain why.
This isn’t the grumbling of a marginalised old-timer, I should point out. I may (dimly) remember playing […]
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