hackbash

As regular reader(s) will know, I read BBC News Online a fair bit. Even so, I’ve never noticed this before. I’m slightly embarrassed that it’s in such a story of prurient interest, but there you go.
So, searching the Beeb for Newstracker reveals that, at least in theory, this has been running since 2004. It’s seemingly [...]

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Now I’m as partial to the odd cheeky piece of optimisation as the next digital marketing agency-based journalist, but the lengths to which some news feeds are being stretched is hilarious. Kwik-Fit Insurance News for example, which a colleague alerted me to earlier this week.
So dogged is their determination to rank highly for ‘women’s car [...]

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I recently wrote this article for the Press Gazette; some basic SEO tips for journalists. It’s nice to think that I might be developing a reputation for knowing what I’m talking about, but in fact the deputy editor found me through this blog.
I find that hugely encouraging. It’s not often as a journalist that you [...]

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