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Tag Archive 'SEO'

Psews

Posted in journalism, marketing, online journalism on Mar 13th, 2010

Noun: pseudo news; Fact x Importance / SEO

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SEWoe is me

Posted in internet, marketing, online journalism on Mar 12th, 2010

I don’t know. Seems I’m still feeling pissy about the polluting effect of SEO on content. While Google News seems to have temporarily extinguished Autobulbs Direct, a host of similar sites are cropping up in its results, blabbering on about how the weather could delay prestige car hire customers (people) or how British commercial vehicle [...]

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Dim your lights, I can see you for miles

Posted in marketing, online journalism, work on Feb 25th, 2010

At work, we’re writing a couple of motoring news feeds for an insurance client. It’s not journalism red in tooth and claw, but they’re nice people and we quite enjoy trying to give them a couple of properly researched, written and edited news stories every day. To their credit, that’s what they want. We use [...]

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The BBC’s SEO

Posted in internet, journalism, online journalism on Dec 8th, 2009

I don’t know about you, but I’ve always thought that the BBC News website could do with a lift in the search engines. After all, the site just never appears in the search results and hardly seems to get any traffic. Anyway, as editor Steve Herrmann explained in November, the BBC is finally embracing some [...]

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BBC Newstracker – new news, old news, or just plain borked?

Posted in online journalism on Aug 1st, 2008

As regular reader(s) will know, I read BBC News Online a fair bit. Even so, I’ve never noticed this before. I’m slightly embarrassed that it’s in such a story of prurient interest, but there you go. So, searching the Beeb for Newstracker reveals that, at least in theory, this has been running since 2004. It’s [...]

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SEO gone bad

Posted in online journalism on Nov 14th, 2007

Now I’m as partial to the odd cheeky piece of optimisation as the next digital marketing agency-based journalist, but the lengths to which some news feeds are being stretched is hilarious. Kwik-Fit Insurance News for example, which a colleague alerted me to earlier this week. So dogged is their determination to rank highly for ‘women’s [...]

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In blog we trust

Posted in blog, online journalism on Nov 6th, 2007

I recently wrote this article for the Press Gazette; some basic SEO tips for journalists. It’s nice to think that I might be developing a reputation for knowing what I’m talking about, but in fact the deputy editor found me through this blog. I find that hugely encouraging. It’s not often as a journalist that [...]

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