wake up and smell the copy
Posted in journalism, marketing on Mar 29th, 2010
Earlier at work I chanced on the latest issue of Marketing Magazine. The second story is a survey, commissioned by the mag, which trumpets: “British Airways’ YouTube videos win public favour“. Which is total cock. The story explains how BA responded to the first of two cabin staff strikes by publishing videos on YouTube which, [...]
Posted in journalism, PR on Oct 2nd, 2009
Make-up – the most sinister threat on our roads today.
There are probably two maths teachers out there somewhere, and perhaps an A-Level examiner, who can attest to a past lack of interest in statistics on my part. But only 95.7% of statistics are bad. The good ones, I am reminded, live in Google Analytics and tell you fascinating things about how few people find [...]
Posted in digression on Apr 30th, 2008
More in our occasional series of links that don’t get a lot of love.
Posted in journalism on Sep 29th, 2007
A few weeks ago I was trawling around on the internet trying to find road casualty figures for this post on Living. One thing which struck me at the time was how difficult it is to find global figures – the best I could come up with was a frighteningly large number I’d seen repeated [...]
Posted in journalism on Aug 23rd, 2007
Alright, it’s not just about the BBC, but are all the sub-editors on holiday? Apparently, eight out of ten people feel safe. What about now? Do you feel safe now? And now? Still, at least you haven’t got global warming to worry about, as a Scottish bus builder hopes to invent a bus with zero [...]
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